What they want & search for

• Proof of impact. Concrete "what does my $50/month do?", transparency on where funds go, and quick trust signals.
• Issue-led discovery. They often come through a specific cause they identify with, searching the issue itself ("organizations working on contraceptive access," "who's fighting birth control misinformation," "young people's access to birth control") as much as generic terms like "where to donate to support reproductive rights."
• Vetting. Once a cause pulls them in, they tend to check the org via Charity Navigator or Candid.

How they find the site today

Top non-branded Search Console terms · powertodecide.org · Jan–Jun 2026

Donors currently are not discovering Power to Decide through search. They may arrive through Power to Decide's more consumer-focused web properties, but no search terms are currently drawing them to the site — even for issues-related content, let alone search terms that might lead them down the path of donating.

Unique Perspective

Who shows up today

Organizations that dominate Google results for the terms donors search · 2026

Power to Decide appears for only 2 of the 10 sample donor terms we used, and only through its Contraceptive Deserts content. It never shows up on a donation, charity, or tax-deductibility query. Big advocacy brands own the emotional, abortion-framed giving terms, and charity-rating sites own the "best" and "most effective" comparisons. This is the most contested of the four territories. The realistic opening is issue-led discovery, like "how to support birth control access," rather than generic "where to donate."

Content & data opportunities

• Dedicated issue pages for the specific sub-issues Power to Decide can own, each educating with Power to Decide's own data and ending in a "support this work" call to action. This captures donors who are searching the issue rather than searching for a charity. Proven models:
  • ACLU — Religion and Reproductive Rights (a narrow sub-issue page)
  • PEN America — 5 Ways to Fight Book Bans (action-oriented "how to help" content)
  • NRDC — Fossil Fuels (a core issue page)
  • Everytown — Issues (an issues hub)
  A starter set of topics:
  • Birth control access (getting a prescription, getting to a provider)
  • Cost of birth control (price, insurance coverage, cost without insurance)
  • Birth control misinformation (including the gap between medical facts and public understanding)
  • Young people's access to birth control
  • Access to abortion care
  • Reproductive health for marginalized communities
  See an example issue page →
• Pre-built "rapid response" giving pages for the threats Power to Decide knows are coming (a misinformation spike, a funding or policy attack), so a gift path and clear messaging can go live ASAP instead of scrambling.
• Plain "what your gift protects" content (accurate information, plus real help through Bedsider and Abortion Finder), since the team already messages the properties together and "access to information" is a value donors care about.

What they want & search for

It's more varied than a single "number." Depending on the moment, a staffer may need:

• Language to draft or refine legislation that's data-backed or science-based, so it's accurate.
• A one-pager on a specific measure (Title X, or how to access contraception on Medicaid/Medicare).
• Supporting facts and data.
• Fact-checking for something they're about to share with constituents.

Whatever the form, it has to be current, credible, nonpartisan, and short enough to drop into a one-pager.

How they find the site today

Top non-branded Search Console terms · powertodecide.org · Jan–Jun 2026

There are a few search terms that could loosely relate to research or searches by policymakers that may give us some clues as to what the audience is looking for, but adding more specificity to specific issues or research topics on the site could be helpful.

Unique Perspective

Who shows up today

Organizations that dominate Google results for the terms policymakers & staff search · 2026

This territory belongs to research authorities like Guttmacher, not to advocacy organizations. But across the sample terms we used, Power to Decide already holds the most defensible niche and ranks second overall. It is the #1 result for the birth-control-access map and county-level queries, because it is the source of that data. The opportunity is to defend and extend that map authority by adding state-specific and cost-of-inaction framing, rather than trying to beat Guttmacher on raw statistics.

Content & data opportunities

• Per-state access fact sheets. Power to Decide already shares one-pagers like this.
• Issue one-pagers on the measures they actually ask for (Title X, and how to access contraception on Medicaid/Medicare), kept current with the funding fights.
• A simple way to pull a state's or district's data that staff can cite directly and that AI tools can surface.

Candidate topics to validate against Power to Decide's real request log, organized by how squarely each sits in Power to Decide's lane:

• Contraceptive access & methods (own these): OTC contraception, pharmacist prescribing, LARC (IUDs/implants), emergency contraception, contraceptive deserts, male contraception.
• Funding & coverage (own the local access impact): Title X, Medicaid coverage & reimbursement, Planned Parenthood funding, FQHCs, network adequacy, prior authorization, religious/refusal exemptions.
• Access barriers & populations (selective, where Power to Decide has data): clinic closures, uninsured patients, racial disparities, rural access, youth access, immigrant access, disability & reproductive autonomy, incarcerated pregnant people.
• Abortion topics (contribute a unique angle, not the tracker): emergency / health / rape-incest exceptions, interstate travel, medication abortion, provider liability, abortion data reporting, public funding & insurance coverage.

What they want & search for

• Fast access to a credible expert and a verifiable stat they can localize to their county or state.
• Interesting angles or data for a story about reproductive health.

How they find the site today

Top non-branded Search Console terms · powertodecide.org · Jan–Jun 2026

Currently it seems like the most common search terms that might lead media and journalists to the site are focused on statistics and data. That's a positive signal, but currently Power to Decide's website isn't actually generating much traffic, with some impressions but very few clicks on these results.

Unique Perspective

Who shows up today

Organizations that dominate Google results for the terms journalists search · 2026

Across the sample terms we used, Power to Decide already owns the contraceptive-access, desert, and county-map cluster, and search engines attribute the map to it by name, ahead of even KFF and Guttmacher. Abortion, teen-use, and national statistics belong to Guttmacher, KFF, and CDC. Two lanes sit wide open: "reproductive health expert to interview" and "reproductive health data journalist resources" both return thin or off-topic results, so a purpose-built press and expert-source hub could own both.

Content & data opportunities

• Source topics from real demand, not assumptions. Build the content pipeline from where interest actually is:
  • First-party demand: Power to Decide's own media-request log (12–24 months, tagged by topic and outlet), the base signal of what the press already wants.
  • Journalist-request platforms: Qwoted, Featured, and #JournoRequest, for what reporters are actively seeking right now.
  • Search-demand tools: Google Trends, Power to Decide's Search Console, and keyword research, for rising queries.
  • The social-listening scan tool: Power to Decide's early-warning system for spotting misinformation and emerging narratives before they reach mainstream coverage.
• An expanded media relations center / press kit: quick-access resources on common topics so a reporter can access without waiting on email.
• Annual data releases (the youth survey and the 2026 Contraceptive Deserts refresh).

What they want & search for

Ready-made things they can use without building from scratch:

• Campaign materials to post on their own channels.
• Accurate resources to point their audiences to.
• Reproductive-health data to support their programs and grant applications.

On sensitive topics, they also want to stay aligned with how the rest of the field is messaging.

How they find the site today

Top non-branded Search Console terms · powertodecide.org · Jan–Jun 2026

This audience may be genuinely finding the site. However, some of that search volume is tied to the organization's former name and old data. There are some newer programs showing up in search terms, but they haven't gained traction in terms of yielding clicks yet.

Unique Perspective

Who shows up today

Organizations that dominate Google results for the terms partner & peer orgs search · 2026

Across the sample terms we used, three incumbents each own a lane: Guttmacher for data, RHNTC for Title X toolkits and training, and CDC and OPA for the government layer. KFF and NFPRHA don't appear at all. Power to Decide holds one strong position, ranking #1 for the main term "contraceptive access toolkit," but it's absent from the higher-intent implementation queries. Open lanes with weak incumbents include contraceptive-access programs in conservative states, how to replicate a family planning program, and reproductive-health messaging guides.

Content & data opportunities

• Promote the toolkits year-round, not just on Thanks Birth Control Day: one always-available library of campaign materials partners can grab anytime.
• An easy way to find and request Power to Decide's data (its #1 inbound request today), instead of one-off email back-and-forth.
• Clear, shareable resource pages partners can link their own audiences to, backed by Power to Decide's providers.
• A simple how-to for The Right Time, so a state that wants to copy the model has a clear starting point.